McClelland's theory of needs
McClelland's theory of needs states that people vary in the type of needs they have. Their motivation and how well they perform in a work situation are related to whether they have a need for:
- Achievement
- Afflilation OR
- Power
Achievement needs:
- attaining challenging goals
- setting new records
- successful completion of difficult tasks
- doing something not done before
- Prefers:
- work that has moderate possibilities of success
- frequent and specific feeback about performance
- work alone or with other high achievers
Affilation needs:
- behaviours towards others that are cooperative, supportive, and frienndly and which value belonging and conformity to the group
- great satisfaction from being liked and accepted by others
- Perfer:
- work with others who prefer group harmony and cohesion
Power needs:
- influencing others, defeating an opponent or competitor, winning an argument or attaining a position of greater authority
- Perfer:
- work which has supervision/leadership
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Time for reflections:
I think I am one who has all the 3 needs!!! =X
I think I am one with moderate to high achievement needs. For I like to challenge myself to achieve goals with moderate possibilities of success, set new records, doing something not done before AND I require constant feedbacks about my own performance (do you all think so ??? ) I will feel uneasy if there is no feedback regarding my performance....
I think I am one with moderate to high affilation needs. For I value belonging to a particular group. And I attained great satistaction from being liked and accepted by others. AND I hate POLITICS.
I think I am one with moderate to high power needs too.... for I like to influence people..... challenge myself to defeat my competitor or to win an argument AND I like leadership roles.
So.....
I have to adjust myself at different situations... to see whether I have more achievement, affilation or power needs......
But since I am a more FEELING person.... I think I would have more affilation needs... =)
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